Terms of Service

Effective November 10, 2026 · Answer. Follow Up. Get Reviewed.

These Terms of Service ("Terms") are an agreement between you and Parfina ("Parfina," "we," "us," "our"). They cover Parfina's Answer. Follow Up. Get Reviewed. system, which includes AI Receptionist 24/7 Live Answering with unlimited calling ("AI Receptionist"), Missed Call Job Recovery, SMS Follow-Up & Nurture, AI Auto Google Reviews (review requests and AI replies), our done-for-you carrier registration and setup, this website, and the AI Sales Assistant on it (together, the "Services"). "You" means the business that signs up and the person signing up on its behalf. By checking the box to accept these Terms, completing checkout, or using the Services, you agree to these Terms. If you don't agree, don't use the Services.

1. The Services

AI Receptionist. An AI-powered call-answering service. It answers calls forwarded from your business on your behalf, qualifies callers, offers to text them a booking link (sent only if the caller says yes during the call), and delivers a summary of each call to you by text and email. There are no per-minute charges and no call caps. AI Receptionist is built for service businesses, not call centers (see Section 12).

Missed Call Job Recovery. When a call to your business goes unanswered, our system sends the caller a short, pre-written text sequence in your business's name: a first text offering help, a second offering a callback or your booking link once the caller replies, and a third confirming your team will call. When a caller asks for a call, we send an alert with the caller's number and message to the mobile number you choose. These texts are not written or answered by AI. The sequence stops once the caller has been told your team will call, or if the caller doesn't reply.

SMS Follow-Up & Nurture. A set of pre-written follow-up text sequences, sent in your business's name, to people who contacted your business or asked for an estimate and haven't booked yet. When someone replies and asks for a call, we alert you. The wording and timing of the sequences are set up by us for you.

AI Auto Google Reviews. Review requests sent by text or email to customers after a job is completed (about 24 hours later), and AI-written replies to reviews posted on your Google Business Profile, both written in your business's voice. See Section 8.

Done for you. We set up and maintain the Services for you, including your scripts, texts, review requests and carrier registration. If you want something corrected or changed, contact us at contact@parfina.co. We aim to make requested corrections within one business day, but we don't promise a specific response time.

What the Services don't do. We don't call your customers, guarantee that any caller will reply or hire you, or guarantee any number of reviews. Texts can't be delivered to landlines or to numbers that block business texts. Following up with callers and customers is your responsibility. The Services are not a dispatch, emergency response or 911 service and must never be used as one.

Changes to the Services. We may improve or change how the Services work, including message wording, timing, and compliance steps such as adding a consent prompt, when needed to meet carrier rules or law. If a change materially reduces what you're paying for, we'll tell you in advance and you may cancel.

2. Eligibility and your information

By using the Services, you confirm that you're at least 18, that you have authority to bind your business, that you operate a legitimate business, and that you'll comply with all applicable laws.

To set up the Services, you must give us accurate, complete and current information about your business, including your business name, the services you offer, your service area and hours, your booking link, the phone number you want covered, and the mobile number that receives alerts. You agree to tell us when these details change, to keep a valid payment method on file, and to respond promptly when we need something from you. We're not responsible for outcomes caused by inaccurate information or by delays on your side.

3. Call forwarding and your texting number

Call forwarding is your responsibility. You agree to ask your phone carrier to forward your calls to AI Receptionist and, for Missed Call Job Recovery, to forward only unanswered calls to the number we give you, and to keep that forwarding in place while you use the Services. Any forwarding charges from your carrier are yours. We're not responsible for missed calls or missed texts caused by forwarding that is set up incorrectly, turned off, or changed by your carrier. When your subscription ends, you're responsible for asking your carrier to remove the forwarding.

Your business number. Your existing business number stays with your current phone carrier. We don't take ownership of it or change your service with that carrier.

Your texting number. We provide a local phone number for sending texts on your behalf, included in your subscription. The number is licensed to you only while your subscription is active. It isn't your property and can't be transferred or ported out. After your subscription ends, we may release or reassign it.

4. Carrier registration (done for you)

U.S. carriers require every business that texts customers to register its brand and messaging (called A2P 10DLC registration) before messages can be sent. We prepare and submit that registration for you as part of your subscription, at no extra charge and with no setup fee. You agree to give us accurate, complete business information for registration, which may include your legal business name, business address, website and tax ID (EIN), and to keep it current.

Carriers and their registration partners decide whether and when to approve a registration, and we don't control their timelines or decisions. Approval time varies, from about 5 days to a couple of weeks or longer. AI Receptionist can begin answering calls the same day you start, before registration is approved. No texts are sent until the carriers approve your registration. If a registration is rejected, we'll work with you to correct and resubmit it. If it can't be approved after reasonable efforts, we'll tell you, the texting features won't run, and we'll work with you in good faith to add another service or reduce your monthly payment, as we agree with you in writing. You may also cancel at any time.

5. Texting rules and your responsibilities

We send texts on your behalf and in your business's name. You are the sender of those messages for legal purposes, and you agree that:

• You'll use the Services only to text people who called or contacted your business or asked about your services, and, for review requests, your actual customers.
• You're responsible for complying with all laws that apply to your business communications, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act for review request emails, state telemarketing and texting laws, call recording laws, and carrier and industry rules such as the CTIA Messaging Principles and Best Practices.
• You won't ask us to add marketing, promotions, coupons or unrelated content to the texts, you won't upload or ask us to text purchased, rented or scraped contact lists, and you won't use your texting number to send your own messages outside the Services.
• Anyone who replies STOP (or a similar opt-out word) won't receive further texts from your texting number. You won't ask us to override an opt-out, and you'll treat opt-outs as applying to your other text communications too.
• You'll respond within a reasonable time to callers who ask for a callback, since they're told your team will call them.

Laws and carrier rules for automated business texting continue to change. We design the Services to follow carrier requirements, but we can't give legal advice. You should consult your own attorney about your specific use.

6. Message recipient terms

This section applies to people who receive texts or emails sent through the Services on behalf of a Parfina client business ("Recipients").

• Missed-call texts. If you call a business that uses the Services and the call isn't answered, you may receive texts from that business about your call: typically up to 3 messages per missed call, only as part of that conversation.
• Follow-up texts. If you contacted a business or asked for an estimate, you may receive a short series of follow-up texts from that business about your inquiry.
• Booking-link texts. If an AI receptionist answered your call and you agreed during the call to receive a booking link, you'll get one text about that call.
• Review requests. After work is done, you may receive a text or email asking you to review the business on Google.
• Message frequency varies. Message and data rates may apply.
• Opt out anytime. Reply STOP to stop receiving texts from that number. You'll get one confirmation message and no further texts. Use the unsubscribe link in any review request email. Reply HELP for help, or contact us at contact@parfina.co or (828) 278-8266.
• Carriers are not liable for delayed or undelivered messages.
• Your mobile number and consent information are never sold or shared with third parties for their marketing or promotional purposes. See our Privacy Policy.

7. AI Receptionist: call recording and AI processing

Calls answered by AI Receptionist may be recorded and transcribed so we can deliver the Service, generate your lead summaries, and maintain quality. Callers hear a spoken notice at the start of the call that it may be recorded. Recordings and transcripts are kept for up to 12 months, then deleted or anonymized unless the law requires us to keep them longer.

You're responsible for complying with call recording and consent laws in the states or jurisdictions where you and your callers are located. Several U.S. states require the consent of every party to a recorded call, not just one. If your business operates in, or regularly receives calls from, an all-party consent state, you're responsible for making sure your use of AI Receptionist complies with that state's law. Contact us if you'd like to discuss recording settings for your account.

Booking-link texts. During a call, AI Receptionist asks the caller whether it may text them a link to book an appointment. It sends the text only if the caller clearly agrees on the call, and only to the number they're calling from or the number they give. The text contains your booking link and is about that call only. The caller's answer is captured in the call recording and transcript.

Call summaries. By signing up, you agree to receive automated call summary texts and emails at the mobile number and email address you give us. Message frequency depends on your call volume. Message and data rates may apply. Reply STOP to stop summary texts (you'll keep getting them by email), or HELP for help.

AI and accuracy. AI systems are not always 100% accurate, and conversations may vary in quality. You're responsible for reviewing your call summaries and following up with callers when appropriate.

8. AI Auto Google Reviews

AI Auto Google Reviews has two parts: (1) review requests, which we send by text or email to the customers you choose, about 24 hours after a job is completed, with a link to review your business on Google; and (2) AI replies, which are written automatically in your business's voice and posted to new reviews on your Google Business Profile. We provide this feature together with a third-party review management provider, which we choose and may change. Features may be added, changed or removed over time.

• Access to your Google Business Profile. You'll connect your profile by signing in with Google or granting access as we direct. You authorize us and our provider to access it as needed to monitor reviews, send review requests and post replies. You confirm that you own or operate the business, or are authorized to represent it, and have the right to grant this access. You're responsible for all activity under the Google account and profiles you connect, so keep your sign-in secure and tell us promptly if you believe it's been compromised. You can remove our access at any time in your Google account settings or by contacting us; this feature stops working while access is removed. We don't take ownership of your profile, your reviews or your listing.
• Your customer list. You'll give us only the customers you actually served and have the right to contact, and you'll tell us when a job is completed in the way we set up with you. You're responsible for the accuracy of the names, numbers and email addresses you give us.
• Google's rules. You agree to follow all Google terms and policies that apply to you, including its review and Business Profile policies. You'll request reviews from all customers without selecting them based on their experience ("review gating" is prohibited), and never offer discounts, gifts, payments or anything else in exchange for a review. You won't post, request or ask anyone to write fake reviews, reviews of your own business by you or your employees, or reviews of competitors.
• AI replies. Replies are generated automatically and posted in your business's name. You can ask us at any time to edit or remove a reply, or to pause AI replies. You're responsible for telling us how you want sensitive reviews handled (for example, ones mentioning a dispute, injury or legal matter). Replies are public once posted, and you're responsible for them as your business's statements.
• License and restrictions. While the Services are active, you have a limited, non-exclusive, non-transferable license to use this feature, and any dashboard or tools we give you access to, only for the businesses you own, operate or are authorized to represent. You won't copy, modify or create derivative works of it; reverse-engineer it or try to obtain its source code; remove proprietary notices; resell, sublicense, rent or transfer access to it or use it to serve other businesses; or introduce viruses, malware, bots or other harmful code or automated activity.
• Suspension. We may suspend this feature if we reasonably believe that you, or anyone using your account, is engaged in activity that could harm us, our provider or third-party systems (including actual or suspected bot activity), is fraudulent or illegal, could create legal liability, or violates these Terms or Google's policies. Suspension may continue until the issue is fixed or we receive satisfactory assurance that it won't happen again.
• No guaranteed outcome. We don't guarantee any number of reviews, ratings or search rankings. Google controls its platform and may remove reviews, reject or remove replies, or restrict or suspend profiles under its own policies. We aren't responsible for Google's decisions or for changes to Google's services that affect how this feature works.
• Provider account and terms. To provide this feature, we set up your business in the system of an independent third-party provider, which we choose and may change. You agree to that provider's terms and privacy policy for your use of its tools, and you authorize us to give it the information needed to set up and run your account. The provider's privacy policy describes how it handles information it collects, which may include a referral program for partner agencies; see Section 7 of our Privacy Policy for how to opt out. These provider terms don't change what we promise you in these Terms.

9. The AI Sales Assistant

The chat and voice assistant on this website (the "AI Sales Assistant") is an artificial intelligence system, not a person. You can type to it or talk to it by voice to ask about our services.

• Recording and your consent. Typed chats and voice conversations with the AI Sales Assistant are recorded, transcribed and stored, and are processed by our service providers, including AI, speech and voice technology providers, to run the assistant. By starting a chat or voice conversation, you consent to this recording and processing as described in our Privacy Policy. If you don't consent, don't use the assistant. You can reach us instead at contact@parfina.co or (828) 278-8266.
• AI answers may be wrong. The assistant's answers are generated automatically, are for general information only, and may be incomplete, inaccurate or out of date. They aren't legal, financial or professional advice. They don't change these Terms, create an offer, or bind us to any price, discount, guarantee or promise. Pricing and terms are only those shown at checkout and in these Terms.
• Don't share sensitive information. Don't give the assistant payment card numbers, bank account details, Social Security numbers, passwords, health information, or other sensitive personal information.
• Use it properly. You agree not to use the assistant for anything unlawful, abusive, harassing or deceptive; try to make it reveal its instructions, bypass its safeguards, or produce harmful or misleading content; use bots, scripts or other automated means to interact with it or extract content from it; or use its responses to build or train a competing AI product. We may limit or end a conversation, or block access, at any time.
• Follow-up. If you share your contact information and ask us to follow up, we may contact you by phone, text or email about our services. Your consent to be contacted isn't a condition of any purchase. You can opt out at any time by replying STOP to a text, using the unsubscribe link in an email, or telling us.
• Not for emergencies. The assistant can't help with emergencies. If you have an emergency, call 911.
• Availability. The assistant is provided "as is" and may be unavailable, changed or discontinued at any time.

10. Fees, billing and cancellation

• Price. The Answer. Follow Up. Get Reviewed. system is $249 per month, billed monthly in advance, or $2,184 per year (the equivalent of $182 per month), billed once a year in advance. There is no setup fee. The monthly plan has no long-term contract. Payments are processed by our payment processor, Stripe. We don't store your full card number.
• Unlimited calling. The price includes AI Receptionist calls with no per-minute charges and no call caps, for ordinary service-business use as described in Section 12.
• Automatic renewal. Your subscription renews automatically at the end of each billing period (monthly or yearly, depending on your plan), and you authorize us to charge your payment method for each renewal until you cancel.
• Cancel anytime. You can cancel by emailing contact@parfina.co or through your billing portal if one is provided. Cancellation stops future renewals and takes effect at the end of your current billing period, and the Services continue until then. This applies to monthly and annual plans, and you can cancel an annual plan at any time. We don't give prorated refunds for unused time, except as described in Section 11.
• Changing plans. You may ask to switch between monthly and annual billing by contacting us. A change takes effect at your next renewal unless we agree otherwise in writing.
• Failed payments. If a payment fails, we may suspend the Services until it's resolved, and may cancel your subscription if it isn't resolved within a reasonable time.
• Price changes. We'll give you at least 30 days' notice by email before any price increase takes effect. Price changes never apply to a billing period you've already paid for, so an annual plan keeps its price until its next renewal. If you don't agree, you may cancel before the change applies.
• Taxes. Prices don't include taxes, which may be added where required.

11. The 30-day refund guarantee

If you're not happy with the Services for any reason during your first 30 days live, tell us and we'll refund your first month's fee: $249 on the monthly plan, or $182 on the annual plan. No questions asked.

• When the 30 days start. "Live" means the date your texting goes live: your registration has been approved by the carriers and your SMS features are running. Your 30 days start on that date, not on the day you sign up or pay, and not on the day your AI Receptionist starts answering calls.
• How to request it. Email contact@parfina.co or call (828) 278-8266 before the end of your 30th day live.
• What's refunded. Your first month's fee only, in the amount stated above. On the annual plan, the refund is $182 and the rest of the annual payment is non-refundable, even though you can cancel the plan at any time.
• How it's paid. We'll refund your original payment method within 5 business days of your request. Your bank or card issuer may take longer to show it.
• What happens next. When we issue the refund, you may keep the Services through the end of your paid period or cancel right away; either way, no further refund is due beyond the first month. The guarantee applies once per business.

After your first 30 days live, you can still cancel anytime as described in Section 10, but fees already paid aren't refunded.

12. Acceptable use and suspension

You won't use the Services for anything illegal, fraudulent, deceptive or harmful; to send spam or unsolicited bulk communications; to run a call center or telemarketing operation beyond ordinary business use; to harass or deceive anyone; to text people who didn't contact your business (except review requests to your actual customers); for any business or content that carriers restrict, such as cannabis, firearms, tobacco or vaping, alcohol, gambling, or high-risk financial offers; to reverse-engineer, disrupt or gain unauthorized access to the Services or the systems behind them; or in any way that could get our numbers or registrations blocked.

We may suspend or end the Services, with notice where practical, if you break these Terms, don't pay amounts owed, if a carrier, Google or a regulator requires it, or if we reasonably believe your use creates legal or delivery risk for us or other clients. Termination for cause doesn't entitle you to a refund. Where a suspension is our fault, we'll credit you for the time lost.

13. Intellectual property, feedback and confidentiality

Parfina keeps all rights to the Services, including our software, call scripts, AI prompts, message templates, workflows, branding and underlying technology. You keep all rights to the business information and content you give us, and you grant us a license to use it only to provide and improve the Services for you. If you give us ideas, suggestions or feedback about the Services, we may use them without any obligation to compensate you or keep them confidential.

Both sides agree to keep confidential any proprietary or sensitive business information shared while the Services are provided. For you, this includes non-public information about how the Services and the tools behind them work, their features and our pricing terms.

14. No guarantee of results

We don't guarantee specific results, revenue, lead volume, booked jobs, reviews, ratings or any other business outcome. Outcomes depend on factors outside our control, including your call volume, your own follow-through and market conditions. Estimates and statistics on our website, including calculator results and the figure that Missed Call Job Recovery recovers around 25% of jobs from unanswered calls, are illustrations and rules of thumb, not promises. We don't guarantee that any caller will reply, that any message will be delivered, or that you'll win any job or amount of revenue, except for the guarantee in Section 11.

15. Disclaimers and limitation of liability

The Services depend on phone carriers, messaging networks, Google, AI providers and other providers we don't control. Except as stated in these Terms, the Services are provided "as is" and "as available," without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose and non-infringement, and without any promise that they'll be uninterrupted or error-free, or that AI responses and AI-written replies will always be accurate.

To the fullest extent permitted by law: (a) we're not liable for lost profits, lost business, lost jobs, missed calls, loss of data, or any indirect, incidental, special, consequential or punitive damages; and (b) our total liability for any claim related to the Services is limited to the fees you paid us for the three (3) months before the event giving rise to the claim. Some jurisdictions don't allow certain limits, so some of these may not apply to you.

16. Indemnification

You agree to defend and indemnify Parfina and its providers against third-party claims, fines and costs (including reasonable attorneys' fees) arising from your breach of these Terms, your business communications and conduct, your texts and review requests, your violation of Google's policies, replies posted at your direction, your violation of law (including call recording and texting laws) or third-party rights, or information you gave us that was inaccurate.

17. Governing law and disputes

These Terms are governed by the laws of the State of North Carolina, without regard to conflict-of-law rules. Before filing any claim, both sides agree to try to resolve the dispute informally by contacting the other in writing and allowing 30 days to reach a solution. If that doesn't work, any claim must be brought in the state or federal courts located in or serving Watauga County, North Carolina, and both sides consent to their jurisdiction. Either side may bring an eligible claim in small claims court instead.

18. Changes, general terms and contact

Changes. We may update these Terms. We'll post the new version here with a new effective date and, for material changes, email active clients at least 15 days before they take effect. Continuing to use the Services after that means you accept the changes.

General. These Terms, together with our Privacy Policy and your checkout details, are the entire agreement between us about the Services. If any part is found unenforceable, the rest stays in effect. Our not enforcing a provision isn't a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition or sale of assets. Neither side is liable for delays caused by events beyond its reasonable control, including outages of carriers, Google or other third-party platforms. Sections that by their nature should continue after the Services end, including payment obligations, intellectual property, confidentiality, disclaimers, limitation of liability, indemnification and dispute terms, survive cancellation or termination.

Contact. Parfina · 1275 Blowing Rock Rd. #1018, Boone, NC 28607 · (828) 278-8266 · contact@parfina.co