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Privacy Policy

Effective November 10, 2026 · Answer. Follow Up. Get Reviewed.

Parfina ("Parfina," "we," "us," "our") respects your privacy and the privacy of the callers and customers who reach your business through our Services. This Privacy Policy explains how we collect, use and share information through Parfina's Answer. Follow Up. Get Reviewed. system, which includes AI Receptionist 24/7 Live Answering, Missed Call Job Recovery, SMS Follow-Up & Nurture, AI Auto Google Reviews, this website, and the AI Sales Assistant on it (the "Services"). It applies to three groups of people: clients (businesses that subscribe), callers and customers of our clients (people whose calls we answer, who receive texts, or who receive review requests on a client's behalf), and website visitors.

1. Information we collect

From clients. Your name, business name and address, email, phone numbers (including the mobile number that receives alerts), website and booking link, the business details you give us to set up your services (such as your greeting, script details, services, service area and hours), and information carriers require to register your business for texting, such as your legal business name and tax ID (EIN). We also collect support messages you send us and usage and performance data about the Services. Payments are handled by our payment processor, Stripe. We receive confirmation of payment, your chosen plan (monthly or annual), and limited card details (such as card type and last four digits), not your full card number.

About callers. For calls answered by AI Receptionist, we collect phone numbers, call time and duration, call recordings, transcripts, what the caller shares during the call (such as name, contact details and what they need), call outcomes, whether the caller agreed to receive a booking-link text, any text sent to the caller, and any opt-out (STOP) request. For calls that go unanswered, we receive the caller's phone number and the time of the call, and we keep the texts exchanged, including any reply describing what the caller needs, whether they asked for a callback, and any opt-out.

About leads and customers. For follow-up and nurture texts, the phone number of the person who contacted your business, the texts exchanged, their replies and opt-outs. For review requests, the name, mobile number and/or email address of each customer a client asks us to contact, when the job was completed, and whether the request was delivered, opened or answered.

From Google. When a client connects its Google Business Profile, we receive authorization to access it, the profile's business information, and its reviews, including reviewer display names, ratings, review text and dates, and existing replies. We also keep the AI-written replies we generate and post, and any edits or instructions from the client.

From website visitors. Basic technical information your browser sends when you visit, such as IP address, browser type and pages viewed. Numbers you enter in the website's calculator and the billing option you choose stay in your browser unless you open the AI Sales Assistant (see Section 6).

From the AI Sales Assistant. Your messages, voice recordings and transcripts, as described in Section 6.

From third parties. Call-routing and delivery data from telephony providers, phone carriers and messaging providers, and processing results from the AI providers that power the Services.

2. How we use information

Parfina doesn't sell personal information, and we don't use callers' or customers' information to market our own services to them. Our review management provider has its own practices, described in Section 7.

3. Call recording and AI processing

Calls handled by AI Receptionist may be recorded and transcribed. Callers hear a spoken notice at the start of the call that it may be recorded. We use recordings and transcripts to deliver the Service, generate your lead summaries, and quality-check your AI Receptionist's responses.

We don't use your call recordings or transcripts to train AI models for use outside your own account or for other customers. They're used only to operate and improve the Service you receive.

4. Text messaging and your mobile number

We send texts on behalf of our clients: missed-call texts, follow-up and nurture texts, booking-link texts (only after the caller agrees during the call), and review requests. We also send call summary texts and callback alerts to the business owner or the mobile number the client chooses.

5. AI Auto Google Reviews and information from Google

We and our review management provider access information through Google's services only to provide this feature to the client who connected the profile. We handle it in line with the Google API Services User Data Policy, including its Limited Use requirements. We don't use data obtained from Google to develop, improve or train generalized artificial intelligence or machine learning models. We don't sell it or use it for advertising. Clients can remove our access at any time in their Google account settings.

Reviews and replies posted on Google are public and are governed by Google's privacy policy. Reviewer names, ratings and review text are already public on Google; we use them only to monitor reviews and write replies for the client.

6. The AI Sales Assistant

When you use the chat or voice assistant on this website (the "AI Sales Assistant"), you're talking with an AI system, not a person, and the conversation is recorded.

What we collect.

How we use it. To answer your questions, to follow up with you if you ask us to, and to review conversations for quality, safety, security and improving the assistant.

Who processes it. Our AI, speech and voice technology providers process conversations to run the assistant, and may use conversation data only after it has been de-identified and aggregated, so it can't reasonably identify you, to operate and improve their services, including their AI models. Telecommunications and communications providers that carry voice audio may process related technical data for their own billing and fraud prevention. We don't sell conversation data or use it for advertising.

Automated responses. The assistant's answers are generated automatically, but it doesn't make decisions about you that have legal or similarly significant effects.

Retention and your choices. We keep AI Sales Assistant conversations for up to 12 months, then delete or de-identify them, unless the law requires us to keep them longer. You can ask us to delete a conversation sooner by emailing contact@parfina.co. If you don't want to be recorded, don't use the assistant; you can email or call us instead. Please don't share payment card numbers, Social Security numbers, health information or other sensitive information with the assistant.

7. How we share information

We share information only as needed to run the Services:

Third-party providers and their own policies. To provide AI Auto Google Reviews, we set up each client's business in the system of an independent third-party provider and give it the business information needed to do so, such as your business name, contact details, website, location and Google Business Profile. That provider handles the information under its own privacy policy, which also applies to information it collects directly from you. Its policy may allow it to disclose or sell a business's contact and lead information, such as name, business email, phone number, business name, website, location and role, to a partner agency that may then contact the business about its own services. Customer and caller records, payment details and credentials are not part of that program under its policy. To opt out, email us at contact@parfina.co and we'll pass your request on to the provider. Opting out does not affect your Services.

8. Our role for our clients' callers and customers

When we answer a call, send a text, or send a review request on a client's behalf, we process the recipient's information as a service provider to that client, and the client decides how it uses the information. If you called or received a text or review request from a business that uses our Services, you can opt out by replying STOP to a text or using the unsubscribe link in an email, and you can contact that business or us at contact@parfina.co with questions or requests.

9. Retention

Call recordings and transcripts are kept for up to 12 months, then deleted or anonymized, unless the client asks us to delete them sooner or the law requires us to keep them longer. Account information is kept while your account is active and for a reasonable period afterward for recordkeeping and legal purposes. Opt-out records, and records of a caller's consent to receive a text, are kept as long as needed to keep honoring opt-outs and show legal compliance. When a client's account closes, we stop accessing the client's Google Business Profile, and we delete or de-identify that client's message, lead and review request records within 90 days, unless we're required to keep them longer. Billing records are kept as long as required for tax and accounting purposes. AI Sales Assistant conversations are kept for up to 12 months (see Section 6).

10. Security

We use reasonable administrative, technical and physical safeguards to protect information, including encrypted connections and access limited to people who need it. No method of transmission or storage is completely secure, so we can't guarantee absolute security. If a breach affects your information, we'll notify you as required by law.

11. Where information is processed

We and our service providers process and store information in the United States. If you're located outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those where you live.

12. Cookies and similar technologies

This website doesn't use advertising or tracking cookies. It loads fonts from a font provider, which receives your IP address to deliver them. Our payment processor and the AI Sales Assistant, when you use them, may set cookies needed for them to work and to prevent fraud. You can block cookies in your browser, though some features may not work. This website doesn't currently respond to browser "Do Not Track" signals.

13. Your choices and rights

Parfina doesn't have a self-serve account dashboard. Email contact@parfina.co to:

Depending on where you live, you may have additional rights. California residents have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and why, to request its deletion, to opt out of its sale, and not to be treated differently for exercising these rights. Parfina does not sell personal information. Our review management provider's referral program is described in Section 7, along with how to opt out. We'll verify requests before acting on them and respond within the time the law requires. If your request concerns information we process for one of our clients, we may refer it to that client. Opting out of texts never requires a request; reply STOP at any time.

14. Third-party links

The Services may link to third-party websites or tools. We aren't responsible for their privacy practices, and we encourage you to review their policies.

15. Children

The Services are for businesses and aren't intended for anyone under 18. We don't knowingly collect personal information from children. If you believe we have, contact us and we'll delete it.

16. Changes and contact

We may update this Policy. We'll post the new version here with a new effective date and, for material changes, notify active clients by email before they take effect. This Policy is governed by the laws of the State of North Carolina, without regard to its conflict-of-law principles.

Contact. Parfina · 1275 Blowing Rock Rd. #1018, Boone, NC 28607 · (828) 278-8266 · contact@parfina.co